Ashcombe Farm: A Luxurious Retreat Redefining the Glastonbury Experience

Set amid the picturesque Somerset countryside, Ashcombe Farm is poised to transform the way visitors experience the world-renowned Glastonbury Festival. Acquired by Royston Cooper in 2022, this elegant estate is envisioned as a sanctuary for festivalgoers seeking the perfect blend of luxury, comfort, and convenience near one of the most iconic music events on the globe.

The Glastonbury Festival is celebrated for its eclectic performances, creative spirit, and vibrant sense of community. Each year, it draws thousands of attendees eager to immerse themselves in music, art, and culture against a backdrop of rolling hills. Yet, the challenge of securing comfortable accommodation often tempers the excitement of the event. Ashcombe Farm aims to change that.

Royston Cooper’s vision is to develop high-end residential dwellings that enhance the festival experience, offering guests a serene escape from the bustling crowds while remaining just moments away from the action. The farm’s prime location makes it an ideal destination for those who wish to indulge in the festival by day and retreat to tranquillity by night.

Imagine waking to the soft sounds of the countryside after a night of world-class performances. The accommodations at Ashcombe Farm will merge rustic charm with modern luxury, featuring spacious living areas, elegant bedrooms, and breathtaking views. Every detail is designed to provide a restorative experience—an increasingly sought-after complement to the energy of festival life.

Beyond accommodation, Cooper’s vision extends to creating a fully immersive guest experience. Plans include curated packages featuring wellness retreats, yoga and meditation sessions, and fine dining experiences that celebrate the rich produce of Somerset. These thoughtful additions will appeal to professionals and discerning travellers alike, enriching the Glastonbury experience with sophistication and authenticity.

“I bought Ashcombe Farm to develop a residential park home estate with no knowledge that we were a stone’s throw from the festival site,” says Royston Cooper. “I later discovered that the site is unique in being open year-round, unlike nearby operators who can only offer temporary pop-up accommodations on agricultural land.”

Sustainability lies at the heart of Ashcombe Farm’s development philosophy. The project emphasizes eco-friendly practices and a deep respect for the surrounding natural environment, aligning seamlessly with Glastonbury’s long-standing commitment to sustainability and environmental awareness. Visitors will be encouraged to connect with nature through activities that highlight the beauty and biodiversity of the Somerset landscape.

As the festival experience continues to evolve, so do the expectations of its audience. Modern festivalgoers increasingly seek experiences that combine comfort, community, and conscious living. Ashcombe Farm embodies this new vision—one where luxury and sustainability coexist harmoniously.

With its upcoming launch, Ashcombe Farm is set to redefine what it means to attend Glastonbury. More than just a place to stay, it represents a new standard of hospitality—an oasis of calm, refinement, and natural beauty at the heart of Somerset’s most celebrated cultural event.